World Map of Social Communities

July 18, 2011 § Leave a comment

Online Communities 2

A lot going on here. Facebook clearly looks like Russia and China combined into a super social community. Twitter looks like it has YouTube as a defense country, and is isolated by the Sea of Opinions and Sea of Protocol Confusion.  Poor email, SMS, and Spoken Language, who are all way off in Alaskan-Land.

It’s a little dated, from Summer 2010; A year in real-world is like 8 years in social media.

Google + hasn’t been rectified yet, and, Twitter has obviously conquered some land from Facebook since last summer; LinkedIn, Groupon, Gowalla, Yelp, Tumblr, Instagram etc. could all have nice thriving countries with excellent GDPs.

Not to mention, I think Facebook, Twitter, Google +, Tumblr could all have “satellite” countries because of their share options — Like, Follow, +1, Reblog — that have taken over the internet.

Direct Message Lab provides a central platform , REACH v4,  for brands to effectively build, manage, and analyze their social, mobile and app-based marketing. For more information, check out www.directmessagelab.com, and follow us on Twitter, @dmlinfo.

On-Base Percentage and Social Media Success

July 14, 2011 § Leave a comment

Not long ago, an MLB batter was measured by three raw statistics: batting average, home runs and RBI’s. These proved, time and time again, how players would be defined and measured. Things have since changed. Now, you have metrics such as on-base-percentage (OBP), slugging percentage (SLG) and on-base plus slugging (OPS). Unlike the batting average, OBP considers hits, walks, hit-by-pitches and sacrifice flies, and SLG concentrates on how much power a hitter has. SO, theoretically, a guy batting a measely.240 with a plethora of walks and sac flies could have an OBP of .360. Not too shabby.

Such is the case for social media metrics. Social media success has been judged by number of “Likes” on Facebook and number of “Followers” on Twitter. Sure, your 5000 fans are a great way to show you, indeed, have a social media presence. And look at all those followers you have. PHEW! What a socialite. But are these “Likes” and “Followers” adding value to your social media strategy, more importantly to your brand?

As “Likes” and “Followers” are the batting average and home runs of social media, statistics such as Clicks per Tweet, Actions per Follower or Fan, and Likes/Share per Post are the OBP and SLG. These metrics show how your audience receives and engages with your content. Do they click through the links that you post, and read what is on the other side? Do they share and ReTweet with their followers? A higher ReTweets per Tweet ratio can signal that your audience trusts the content you push, and Mentions per Tweet/Comments per Post is a leading indicator to measure the engagement that your messages insprire.

So, as you scour your metrics, looking for some ways to increase the total number of Followers or Likes, you should consider how to engage with those who already do. By sparking interaction and conversation, and having an audience that is willing to listen and take action, over time, your social media efforts will become the authority of your brand.

Remember, there’s 162 games in a season.

Direct Message Lab provides a central platform , REACH v4,  for brands to effectively build, manage, and analyze their social, mobile and app-based marketing. For more information, check out www.directmessagelab.com, and follow us on Twitter, @dmlinfo.

Top Bloggers In Social Media

June 6, 2011 § Leave a comment

In Part Duece of this two-part extravaganza, we at Direct Message Lab have put together the top social media bloggers whom we find to be most influential. In case you missed Part One — Top Social Media Websites.

These are dedicated individuals and each bring a unique aspect into the world of social media. Some even have best seller books — Brian Solis and David Meerman Scott — that are filled with insight about how to utilize the waves of social media into your business. Onward to the list. . .

Top Bloggers in Social Media (and their Websites & Twitter)
Chris Brogan – www.chrisbrogan.com – @ChrisBrogan
Jason Falls – www.socialmediaexplorer.com – @JasonFalls
Brian Solis – www.briansolis.com – @BrianSolis
David Meerman Scott – www.davidmeermanscott.comwww.webinknow.com – @dmscott
Robert Scoble – www.scobleizer.com – @scoblemedia
Adam Singer – www.thefuturebuzz.com – @TheFutureBuzz
Amber Naslund – www.brasstrackthinking.com @AmberCadabra
Michael Stelzner – www.socialmediaexaminer.com – @smexaminer
Lee Odden – www.toprankblog.com – @leeodden
Jay Baer – www.convinceandconvert.com – @jaybaer
Danny Brown – www.dannybrown.me – @dannybrown
Jay Dolan – www.theantisocialmedia.com – @jaydolan
Gary Vaynerchuck – www.garyvaynerchuk.com – @garyvee
Scott Monty – www.scottmonty.com – @scottmonty

Direct Message Lab provides a central platform , REACH v4,  for brands to effectively build, manage, and analyze their social, mobile and app-based marketing. For more information, check out www.directmessagelab.com, and follow us on Twitter, @dmlinfo.

Options a Plenty: Twitter To Enter Photo Share Service

May 31, 2011 § Leave a comment

Something has irked Twitter. Apparently, it’s Twitpics, Yfrog, Flickr and Instagr.am. Grr, says Twit High Guy Ryan Sarver, who warned third-party developers to stray away from putting out “client apps that mimic or reproduce the mainstream Twitter consumer client experience.”

You know, those people who have helped develop Twitter, both internally and externally shouldn’t do that anymore. Because they’re making money that they shouldn’t be making — That doesn’t sound like their brutish older brother Facebook or anything; Stop developing innovative tools to share social experiences with the masses, because we’re suppose to do that, but haven’t yet, but, we will soon…yadda, yadda.

Per Fast Company, “Twitter’s leaders have talked plenty about about third-party apps. They can extend Twitter’s capabilities, but they can also turn off the more casual, less tech-savvy user. And Twitter needs to recruit those users to grow.”

While this is true, Twitter has become successful because it targeted the more tech-savvy user, who was getting sick of the less tech-savvy users who were diluting the Facebook stream.

Also, with the success of Flickr and Instagr.am, which offers a “fast, beautiful, and fun way to share your life,”  it’s a wonder what success Twitter photo sharing will have. Especially since Instagr.am has gotten over 4 million users in just around six months, and has created a micro-social network through photo sharing. Especially since new apps like 100 Cameras in 1 are allowing users to edit and beautify their pictures directly from their mobile device. Especially since Twitter should have nothing to worry about at this stage of the game, and only benefits from third-party developers driving people to and from their platform. C’mon, man.

Direct Message Lab provides a central platform , REACH v4,  for brands to effectively build, manage, and analyze their social, mobile and app-based marketing. For more information, check out www.directmessagelab.com, and follow us on Twitter, @dmlinfo.

Where Am I?

You are currently browsing entries tagged with Twitter at Direct Message Lab.