Social Media in Sports: Tampa Bay Lightning Seat Seeker
October 14, 2011 § 1 Comment
In a promotion to gain more followers, and increase engagement with fans on Twitter, the Tampa Bay Lightning have started a social campaign, Seat Seeker.
Per the contest details:
PAIR OF OPENING NIGHT TICKETS ON THE GLASS ARE HIDDEN SOMEWHERE IN TAMPA BAY. WANT THE SEATS? WE NEED THE TWEETS.
Every time a fan tweets with the #BeTheThunder hashtag, the closer we’ll zero in on the location of the tickets. Once the location is revealed, the first person who finds them wins. Start tweeting and sharing, because the more people who tweet, the closer you’ll get to the seats!
This is a great example of sports teams marketing with social media, in that there is an incentive “tweets until next zoom,” in which every time someone tweets with the hashtag, #bethethunder, the map will zoom in to focus more closely on the location of the tickets. With #bethethunder, they allowed their fans to follow the contest, and increase engagement across their Twitter page.
With DML’s REACH v4, a sports team could not only increase their number of followers and fan loyalty, they could attain deep user profiles of their fans, and market them in multiple channels, including other social channels, social apps and mobile apps.
DML REACH also provides analytics of of the contest to gauge how many people are participating, which users are the most influential, and with social monitoring, you can search multiple blogs, news portals and forums to see who is talking about your team.
Direct Message Lab provides a central platform , REACH v4, for brands to effectively build, manage, and analyze their social, mobile and app-based marketing. For more information, check out www.directmessagelab.com, and follow us on Twitter, @dmlinfo.
