Track the Conversation with REACH’s Social Monitor

August 5, 2011 § Leave a comment

Direct Message Lab’s new and enhanced social media management platform, REACH v4, allows brands to gauge the conversation across not only Facebook, Twitter and YouTube, but an array of blogs, bookmarking sites, comments, images, networks and news portals.

Embedded into the Social Monitor feature is a Keyword Search, which provides brands the option to search for any keyword that relates to them or their competitors. Also included is a graphical representation of user sentiment — positive, negative and neutral — to give you insight on trends for future content and campaigns.

Direct Message Lab provides a central platform , REACH v4,  for brands to effectively build, manage, and analyze their social, mobile and app-based marketing. For more information, check out, and follow us on Twitter, @dmlinfo.

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