Create a Message, Library and Schedule a Campaign

August 9, 2011 § Leave a comment

REACH v4 is the most efficient way to manage your social media marketing. With DML’s platform, content management and distribution is now easier than ever. 

REACH v4 provides an easy way to create and deploy a message across your social networks and mobile channels. Each message is then stored in the REACH Library for future review by Message Name and date.

The Bit.ly link shortener is built in, and you can attach multimedia directly through the platform. REACH v4 also has the capability to schedule messages to post to Facebook or Tweet at a later date, which enables brands the ability to plan out social campaigns across any given dates.

Check out the Direct Message Lab web demos at www.youtube.com/dmlreach.

Direct Message Lab provides a central platform , REACH v4,  for brands to effectively build, manage, and analyze their social, mobile and app-based marketing. For more information, check out www.directmessagelab.com, and follow us on Twitter, @dmlinfo.

Track the Conversation with REACH’s Social Monitor

August 5, 2011 § Leave a comment

Direct Message Lab’s new and enhanced social media management platform, REACH v4, allows brands to gauge the conversation across not only Facebook, Twitter and YouTube, but an array of blogs, bookmarking sites, comments, images, networks and news portals.

Embedded into the Social Monitor feature is a Keyword Search, which provides brands the option to search for any keyword that relates to them or their competitors. Also included is a graphical representation of user sentiment — positive, negative and neutral — to give you insight on trends for future content and campaigns.

Direct Message Lab provides a central platform , REACH v4,  for brands to effectively build, manage, and analyze their social, mobile and app-based marketing. For more information, check out www.directmessagelab.com, and follow us on Twitter, @dmlinfo.

Introducing REACH v4

July 27, 2011 § Leave a comment

DML REACH v4 is a central platform that offers brands a marketing solution to maximize the value of each customer. REACH gives you the ability to post across your social, mobile, and application-based channels. REACH’s main goal is to leverage your content, collect valuable data on user engagement of this content, and turn the collected analysis into “actionable data,” to help target future content in a more efficient and effective way.

The right message, to the right individual, at the right time.

Create and upload content to your Facebook, Twitter and YouTube, as well as your mobile and desktop applications. REACH’s targeting criteria provides you the ability to target content from user’s demographics and social behavior, to actions they have taken, and preferences they have indicated.

Monitor the conversation and buzz around your brand.

The REACH Social Monitor feature allows you to search countless amounts of blogs, social sites, news portals, images and comments to monitor what is being said about your brand. You can also track user-sentiment, and respond in the conversation directly through REACH.

Overall, the insight gained from this information enables brands to create more compelling messages, drive high engagement, improve purchasing and achieve a greater ROI.

Direct Message Lab provides a central platform , REACH v4,  for brands to effectively build, manage, and analyze their social, mobile and app-based marketing. For more information, check out www.directmessagelab.com, and follow us on Twitter, @dmlinfo.

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