REACH v4 Social Monitor Feature

August 2, 2011 § Leave a comment

The Top Level Analysis of REACH v4 gives users a graphic view of the ratio of positive to negative posts and the frequency of these posts, while below you have a full feed of postings in a given timeframe. On the side there are top keywords, hashtags (#), users and sites associated with these posts, giving you a load of intelligence on what the conversation is about, who is having it, and where.

For more information, check out our web demos on DML’s YouTube.

To schedule a more in depth demo, contact our sales rep, Kevin Jerge. — kevinj@directmessagelab.com

Direct Message Lab provides a central platform , REACH v4,  for brands to effectively build, manage, and analyze their social, mobile and app-based marketing. For more information, check out www.directmessagelab.com, and follow us on Twitter, @dmlinfo.

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Introducing REACH v4

July 27, 2011 § Leave a comment

DML REACH v4 is a central platform that offers brands a marketing solution to maximize the value of each customer. REACH gives you the ability to post across your social, mobile, and application-based channels. REACH’s main goal is to leverage your content, collect valuable data on user engagement of this content, and turn the collected analysis into “actionable data,” to help target future content in a more efficient and effective way.

The right message, to the right individual, at the right time.

Create and upload content to your Facebook, Twitter and YouTube, as well as your mobile and desktop applications. REACH’s targeting criteria provides you the ability to target content from user’s demographics and social behavior, to actions they have taken, and preferences they have indicated.

Monitor the conversation and buzz around your brand.

The REACH Social Monitor feature allows you to search countless amounts of blogs, social sites, news portals, images and comments to monitor what is being said about your brand. You can also track user-sentiment, and respond in the conversation directly through REACH.

Overall, the insight gained from this information enables brands to create more compelling messages, drive high engagement, improve purchasing and achieve a greater ROI.

Direct Message Lab provides a central platform , REACH v4,  for brands to effectively build, manage, and analyze their social, mobile and app-based marketing. For more information, check out www.directmessagelab.com, and follow us on Twitter, @dmlinfo.

The Mobile Difference

July 26, 2011 § Leave a comment

The fastest growing trend in the digital world is mobile. Whether it be a mobile smartphone or tablet, mobile marketing is another channel that your brand should be preparing for, if it’s not already established in. There’s two different channels on mobile, both of which should merit a distinct strategy; Mobile websites and mobile applications. Both have their pro’s and con’s and both will expand a great deal in the next 2-5 years. The idea of the differences is tought to come by, and below both are distinguished:

Mobile Apps

  • Developed for the use in Smartphone and Tablet. This includes utility apps, game apps, shopping apps etc.
  • Once downloaded and installed, mobile apps should automatically run from the respective app-store
  • To publish a mobile app, you must get approval from the app stores e.g. You have developed an iPhone app for you brand, you now must get Apple’s app-store approval before it is released
  • Mobile apps can be integrated with native smartphone/tablet applications. e.g. A video chat app can use your phone’s video camera to function
  • Mobile apps can be exclusive. If you release an iPhone/iPad app, only those with these devices can use your apps, thus leaving Android user’s behind
  • Apps are developed to increase brand awareness, but also for the purpose of earnings per downloads from app stores
  • Sync mobile apps with all device features, such as GPS, camera, voice, RFID, address book, calendar, etc.
  • Mobils apps are tough to support and maintain after they’re installed. Plan ahead with a QA response team, and know that each new release — bug fixes — requires you to go through the entire approval process again
  • New releases of mobile apps require all existing users to uprgrade in order to use it properly

Mobile Websites:

  • Runs on the mobile browser and opens like a regular website from your Smartphone
  • No approvals from “authorities” are needed to run mobile websites
  • Runs independently from native handset applications
  • Unlike apps, every smartphone supports mobile websites, and you don’t need to create separate versions for iPhone/Droid/Blackberry.
  • Created to support the brand through another channel, and raise awareness of what the company has to offer
  • Can be integrated with Smartphone features such as GPS, offline data storage and video through browsers that support HTML5.
  • While native capabilities of the mobile device can be accessed from the web, this access is limited due to security and privacy concerns.
  • Little maintainence and support is required compared to apps, because the developer has complete access to the site. Users won’t need to upgrade versions.

Direct Message Lab provides a central platform , REACH v4,  for brands to effectively build, manage, and analyze their social, mobile and app-based marketing. For more information, check out www.directmessagelab.com, and follow us on Twitter, @dmlinfo.

World Map of Social Communities

July 18, 2011 § Leave a comment

Online Communities 2

A lot going on here. Facebook clearly looks like Russia and China combined into a super social community. Twitter looks like it has YouTube as a defense country, and is isolated by the Sea of Opinions and Sea of Protocol Confusion.  Poor email, SMS, and Spoken Language, who are all way off in Alaskan-Land.

It’s a little dated, from Summer 2010; A year in real-world is like 8 years in social media.

Google + hasn’t been rectified yet, and, Twitter has obviously conquered some land from Facebook since last summer; LinkedIn, Groupon, Gowalla, Yelp, Tumblr, Instagram etc. could all have nice thriving countries with excellent GDPs.

Not to mention, I think Facebook, Twitter, Google +, Tumblr could all have “satellite” countries because of their share options — Like, Follow, +1, Reblog — that have taken over the internet.

Direct Message Lab provides a central platform , REACH v4,  for brands to effectively build, manage, and analyze their social, mobile and app-based marketing. For more information, check out www.directmessagelab.com, and follow us on Twitter, @dmlinfo.

On-Base Percentage and Social Media Success

July 14, 2011 § Leave a comment

Not long ago, an MLB batter was measured by three raw statistics: batting average, home runs and RBI’s. These proved, time and time again, how players would be defined and measured. Things have since changed. Now, you have metrics such as on-base-percentage (OBP), slugging percentage (SLG) and on-base plus slugging (OPS). Unlike the batting average, OBP considers hits, walks, hit-by-pitches and sacrifice flies, and SLG concentrates on how much power a hitter has. SO, theoretically, a guy batting a measely.240 with a plethora of walks and sac flies could have an OBP of .360. Not too shabby.

Such is the case for social media metrics. Social media success has been judged by number of “Likes” on Facebook and number of “Followers” on Twitter. Sure, your 5000 fans are a great way to show you, indeed, have a social media presence. And look at all those followers you have. PHEW! What a socialite. But are these “Likes” and “Followers” adding value to your social media strategy, more importantly to your brand?

As “Likes” and “Followers” are the batting average and home runs of social media, statistics such as Clicks per Tweet, Actions per Follower or Fan, and Likes/Share per Post are the OBP and SLG. These metrics show how your audience receives and engages with your content. Do they click through the links that you post, and read what is on the other side? Do they share and ReTweet with their followers? A higher ReTweets per Tweet ratio can signal that your audience trusts the content you push, and Mentions per Tweet/Comments per Post is a leading indicator to measure the engagement that your messages insprire.

So, as you scour your metrics, looking for some ways to increase the total number of Followers or Likes, you should consider how to engage with those who already do. By sparking interaction and conversation, and having an audience that is willing to listen and take action, over time, your social media efforts will become the authority of your brand.

Remember, there’s 162 games in a season.

Direct Message Lab provides a central platform , REACH v4,  for brands to effectively build, manage, and analyze their social, mobile and app-based marketing. For more information, check out www.directmessagelab.com, and follow us on Twitter, @dmlinfo.

Q: What’s a Fan Worth? A: What’s a Hen Weigh?

June 24, 2011 § Leave a comment

CFO: I don’t believe this social media business is giving us the results, we only have 1000 followers. Our competitors have 10,000

CMO: Yes, sir. You are correct. But of those 1000 followers, 40% are direct supporters of our brand, 10% are respected journalists or brand advocates who could benefit us, and 50% are those who enjoy our content.

So, what’s a fan or follower worth? Social ROI this, Facebook ROI that. It all seems to be a big  mystery when it comes to finding out the return on your social investment. Turns out, there is a way to gauge this.

According to a study done by Hitwise, it turns out every Facebook follower is equaled to 20 unique hits to a website per year. Individually this may seem low, but, span than across an entire year with those 1,000 fans, do a little quick math, and voila! You have an extra 20,000 unique site hits, just from your social media efforts.

Getting to be an established socialite takes some time and dedication. Content relevant to your industry or brand is vital, and you must take part in the conversation around your brand; respond to complaints, acknowledge those loyal to you. Here are some other ways to add followers, and to show your CFO that your social efforts are a good investment.

So, what’s a hen weigh?

About five pounds.

Direct Message Lab provides a central platform , REACH v4,  for brands to effectively build, manage, and analyze their social, mobile and app-based marketing. For more information, check out www.directmessagelab.com, and follow us on Twitter, @dmlinfo.

Social Loyalty Programs: Taco Johns Restaurant

June 23, 2011 § Leave a comment

In today’s food and beverage industry, building a social presence is a significant way to connect with your consumer base after they step out the doors. Yet, it’s also easy to get lost in the social hoopla. All of your competitors have a Facebook and Twitter, vying for Likes and Followers just like you. So how do you break the plain? How do you connect with your customers in a way that not only gives you another “like” or “follower,” but engages them and brings them back through the door?

We’ve found great examples of how to take advantage of social media and connect with consumers who are not only interested, but what to take part with your conversation.  In a running weekly series, we will showcase our favorite examples of how restaurants utilize social media and not only start conversation, but take part in it as well.

Our first example is Taco Johns. Taco Johns currently has over 76,000 Likes on Facebook and 4,500 Followers on Twitter. So how did they do this?

Well, what they did was create a micro social network of people who genuinely love Taco Johns for their food and their experience. They created a social loyalty program. They developed contests, gave their customers a voice, and had incentives for their most valued customers to share on their Facebook page. And then they acknowledged them.

They refer to their customers as “maniacs.” They created an ongoing point-incentive contest called “Minute Mission,” in which they reward points to fans for completing missions through their social platforms. Missions include posting pictures with your favorite Taco Johns menu item, questions of the day, and to show your friends the “wonderfulness that is Taco John’s and take a picture of their reaction for 20 points.”

Direct Message Lab allows for the creation and integration of social loyalty programs and incentivized sharing programs into REACH v4. These social loyalty programs are a key success factor for restaurants in building their social presence. To find out more information, check us out on Facebook, or Follow us on Twitter @dmlinfo.

Direct Message Lab provides a central platform , REACH v4,  for brands to effectively build, manage, and analyze their social, mobile and app-based marketing. For more information, check out www.directmessagelab.com, and follow us on Twitter, @dmlinfo.