Last day for DML Intern; Steve Jobs Steals Letter of Resignation

August 24, 2011 § Leave a comment

DML,

I have always said if there ever came a day when I could no longer meet my duties and expectations as DML’s Co-Intern in Chief, I would be the first to let you know.

Unfortunately, that day has come.

I hereby resign as Intern at DML. I would like to serve, if the Board sees fit, as Intern Emeritus, Facebook friend and Twitter follower.

As far as my successor goes, I strongly recommend that we execute our succession plan and name Brendan Dimitri as Intern in Chief at DML.

I believe DML’s brightest and most innovative days are ahead of it. And I look forward to watching and contributing to its success in a new role.

I have made some of the best friends of my life at DML, and I thank you all for the many months of being able to work alongside you.

Peter

 

Peter Woods

 

www.directmessagelab.com

peterw@directmessagelab.com

Which Way Will They Go? Klout’s Future Depends on . . . Klout

August 11, 2011 § Leave a comment

Klout is rolling along in its quest to become the official social network influence-measurement service. It just added five social networks to its arsenal; Blogger, Tumblr, Flickr, Instagram and Last.fm. Add this to Facebook, Twitter, YouTube, FourSquare and LinkedIn, and you have well rounded gauge of influence. Or do you?

I’m not here to question the success of Klout’s algorithms, or say that its scores are slightly irrelevant, and they suggest that some people can carry the “Social Media Expert” title. The scores do take in account how good your social voice is, or how much your network following RT’s, Replies, Comments or “Likes” the content you put out there. But, with this influx of new social networks, the big “what if” becomes “What if I’m not on all of these networks?”

Per the Klout Blog  “Connecting an account wil never lower your Score, but it may increase it as we can give you credit for your influence in that network.” – Sidenote: Yes, Klout has a typo – “wil” – on their corporate blog. UH OH

This is where the confusion begins to grow. Is Klout an honest tell-all of your entire social influence across all social channels, or is it an “Are you good at Twitter. . . and maybe decent at a few other social networks, too?”

So, you’re a self-proclaimed guru. And your Klout Score is inching closer to Oprah’s 65 Score. You magically pass her in a rat race, for you have a strong following on 8 out of the 10 networks that Klout currently supports.

That’s not a bad pick up line: “Hey, do you know me? You should. My Klout score is one notch higher than Oprah’s”

But what does your Klout score mean? Is it more of a score of your social influence or your social presence? Is there a difference?

To marketers, this can be all the difference. If you have a client, say Dr. Pepper, and they want to market content to the most influential people to help spread the word of a new flavor, Dr. Pepper X, how can you, as a marketer, differentiate which users to target? Is there a special Klout score that is the cross-over from social media serf to social media prince? And once you’ve located those users, do you target content on the basis of their following on Twitter, Instagram, Foursquare or the amount of “Likes” on Facebook?

Are there layers of “engaged’ users? Is a user who participates in a social survey or sweepstakes on Facebook more important than a user who comments and shares the content? Is an Instagram brand tag as important as a Tumblr blog post mention? This is what, at the moment, Klout cannot take into effect.

I don’t doubt Klout’s ability to be a helpful tool for marketers to figure out who to target, and how to get them to help spread the word. But, just because they keep adding – and will keep adding – a plethora of social networks, it does not give any better indication of how successful every user of a social network can be. To be the true social network influence tool, Klout must adapt and grow to meet marketer’s expectations and solve problems that currently can’t be solved.

For now, it seems your Klout Score is better suited as a pick up line than a marketers dream.

Direct Message Lab provides a central platform , REACH v4,  for brands to effectively build, manage, and analyze their social, mobile and app-based marketing. For more information, check out www.directmessagelab.com, and follow us on Twitter, @dmlinfo.

Create a Message, Library and Schedule a Campaign

August 9, 2011 § Leave a comment

REACH v4 is the most efficient way to manage your social media marketing. With DML’s platform, content management and distribution is now easier than ever. 

REACH v4 provides an easy way to create and deploy a message across your social networks and mobile channels. Each message is then stored in the REACH Library for future review by Message Name and date.

The Bit.ly link shortener is built in, and you can attach multimedia directly through the platform. REACH v4 also has the capability to schedule messages to post to Facebook or Tweet at a later date, which enables brands the ability to plan out social campaigns across any given dates.

Check out the Direct Message Lab web demos at www.youtube.com/dmlreach.

Direct Message Lab provides a central platform , REACH v4,  for brands to effectively build, manage, and analyze their social, mobile and app-based marketing. For more information, check out www.directmessagelab.com, and follow us on Twitter, @dmlinfo.

Track the Conversation with REACH’s Social Monitor

August 5, 2011 § Leave a comment

Direct Message Lab’s new and enhanced social media management platform, REACH v4, allows brands to gauge the conversation across not only Facebook, Twitter and YouTube, but an array of blogs, bookmarking sites, comments, images, networks and news portals.

Embedded into the Social Monitor feature is a Keyword Search, which provides brands the option to search for any keyword that relates to them or their competitors. Also included is a graphical representation of user sentiment — positive, negative and neutral — to give you insight on trends for future content and campaigns.

Direct Message Lab provides a central platform , REACH v4,  for brands to effectively build, manage, and analyze their social, mobile and app-based marketing. For more information, check out www.directmessagelab.com, and follow us on Twitter, @dmlinfo.

REACH v4 Social Monitor Feature

August 2, 2011 § Leave a comment

The Top Level Analysis of REACH v4 gives users a graphic view of the ratio of positive to negative posts and the frequency of these posts, while below you have a full feed of postings in a given timeframe. On the side there are top keywords, hashtags (#), users and sites associated with these posts, giving you a load of intelligence on what the conversation is about, who is having it, and where.

For more information, check out our web demos on DML’s YouTube.

To schedule a more in depth demo, contact our sales rep, Kevin Jerge. — kevinj@directmessagelab.com

Direct Message Lab provides a central platform , REACH v4,  for brands to effectively build, manage, and analyze their social, mobile and app-based marketing. For more information, check out www.directmessagelab.com, and follow us on Twitter, @dmlinfo.

Introducing REACH v4

July 27, 2011 § Leave a comment

DML REACH v4 is a central platform that offers brands a marketing solution to maximize the value of each customer. REACH gives you the ability to post across your social, mobile, and application-based channels. REACH’s main goal is to leverage your content, collect valuable data on user engagement of this content, and turn the collected analysis into “actionable data,” to help target future content in a more efficient and effective way.

The right message, to the right individual, at the right time.

Create and upload content to your Facebook, Twitter and YouTube, as well as your mobile and desktop applications. REACH’s targeting criteria provides you the ability to target content from user’s demographics and social behavior, to actions they have taken, and preferences they have indicated.

Monitor the conversation and buzz around your brand.

The REACH Social Monitor feature allows you to search countless amounts of blogs, social sites, news portals, images and comments to monitor what is being said about your brand. You can also track user-sentiment, and respond in the conversation directly through REACH.

Overall, the insight gained from this information enables brands to create more compelling messages, drive high engagement, improve purchasing and achieve a greater ROI.

Direct Message Lab provides a central platform , REACH v4,  for brands to effectively build, manage, and analyze their social, mobile and app-based marketing. For more information, check out www.directmessagelab.com, and follow us on Twitter, @dmlinfo.

The Mobile Difference

July 26, 2011 § Leave a comment

The fastest growing trend in the digital world is mobile. Whether it be a mobile smartphone or tablet, mobile marketing is another channel that your brand should be preparing for, if it’s not already established in. There’s two different channels on mobile, both of which should merit a distinct strategy; Mobile websites and mobile applications. Both have their pro’s and con’s and both will expand a great deal in the next 2-5 years. The idea of the differences is tought to come by, and below both are distinguished:

Mobile Apps

  • Developed for the use in Smartphone and Tablet. This includes utility apps, game apps, shopping apps etc.
  • Once downloaded and installed, mobile apps should automatically run from the respective app-store
  • To publish a mobile app, you must get approval from the app stores e.g. You have developed an iPhone app for you brand, you now must get Apple’s app-store approval before it is released
  • Mobile apps can be integrated with native smartphone/tablet applications. e.g. A video chat app can use your phone’s video camera to function
  • Mobile apps can be exclusive. If you release an iPhone/iPad app, only those with these devices can use your apps, thus leaving Android user’s behind
  • Apps are developed to increase brand awareness, but also for the purpose of earnings per downloads from app stores
  • Sync mobile apps with all device features, such as GPS, camera, voice, RFID, address book, calendar, etc.
  • Mobils apps are tough to support and maintain after they’re installed. Plan ahead with a QA response team, and know that each new release — bug fixes — requires you to go through the entire approval process again
  • New releases of mobile apps require all existing users to uprgrade in order to use it properly

Mobile Websites:

  • Runs on the mobile browser and opens like a regular website from your Smartphone
  • No approvals from “authorities” are needed to run mobile websites
  • Runs independently from native handset applications
  • Unlike apps, every smartphone supports mobile websites, and you don’t need to create separate versions for iPhone/Droid/Blackberry.
  • Created to support the brand through another channel, and raise awareness of what the company has to offer
  • Can be integrated with Smartphone features such as GPS, offline data storage and video through browsers that support HTML5.
  • While native capabilities of the mobile device can be accessed from the web, this access is limited due to security and privacy concerns.
  • Little maintainence and support is required compared to apps, because the developer has complete access to the site. Users won’t need to upgrade versions.

Direct Message Lab provides a central platform , REACH v4,  for brands to effectively build, manage, and analyze their social, mobile and app-based marketing. For more information, check out www.directmessagelab.com, and follow us on Twitter, @dmlinfo.

World Map of Social Communities

July 18, 2011 § Leave a comment

Online Communities 2

A lot going on here. Facebook clearly looks like Russia and China combined into a super social community. Twitter looks like it has YouTube as a defense country, and is isolated by the Sea of Opinions and Sea of Protocol Confusion.  Poor email, SMS, and Spoken Language, who are all way off in Alaskan-Land.

It’s a little dated, from Summer 2010; A year in real-world is like 8 years in social media.

Google + hasn’t been rectified yet, and, Twitter has obviously conquered some land from Facebook since last summer; LinkedIn, Groupon, Gowalla, Yelp, Tumblr, Instagram etc. could all have nice thriving countries with excellent GDPs.

Not to mention, I think Facebook, Twitter, Google +, Tumblr could all have “satellite” countries because of their share options — Like, Follow, +1, Reblog — that have taken over the internet.

Direct Message Lab provides a central platform , REACH v4,  for brands to effectively build, manage, and analyze their social, mobile and app-based marketing. For more information, check out www.directmessagelab.com, and follow us on Twitter, @dmlinfo.

On-Base Percentage and Social Media Success

July 14, 2011 § Leave a comment

Not long ago, an MLB batter was measured by three raw statistics: batting average, home runs and RBI’s. These proved, time and time again, how players would be defined and measured. Things have since changed. Now, you have metrics such as on-base-percentage (OBP), slugging percentage (SLG) and on-base plus slugging (OPS). Unlike the batting average, OBP considers hits, walks, hit-by-pitches and sacrifice flies, and SLG concentrates on how much power a hitter has. SO, theoretically, a guy batting a measely.240 with a plethora of walks and sac flies could have an OBP of .360. Not too shabby.

Such is the case for social media metrics. Social media success has been judged by number of “Likes” on Facebook and number of “Followers” on Twitter. Sure, your 5000 fans are a great way to show you, indeed, have a social media presence. And look at all those followers you have. PHEW! What a socialite. But are these “Likes” and “Followers” adding value to your social media strategy, more importantly to your brand?

As “Likes” and “Followers” are the batting average and home runs of social media, statistics such as Clicks per Tweet, Actions per Follower or Fan, and Likes/Share per Post are the OBP and SLG. These metrics show how your audience receives and engages with your content. Do they click through the links that you post, and read what is on the other side? Do they share and ReTweet with their followers? A higher ReTweets per Tweet ratio can signal that your audience trusts the content you push, and Mentions per Tweet/Comments per Post is a leading indicator to measure the engagement that your messages insprire.

So, as you scour your metrics, looking for some ways to increase the total number of Followers or Likes, you should consider how to engage with those who already do. By sparking interaction and conversation, and having an audience that is willing to listen and take action, over time, your social media efforts will become the authority of your brand.

Remember, there’s 162 games in a season.

Direct Message Lab provides a central platform , REACH v4,  for brands to effectively build, manage, and analyze their social, mobile and app-based marketing. For more information, check out www.directmessagelab.com, and follow us on Twitter, @dmlinfo.

Q: What’s a Fan Worth? A: What’s a Hen Weigh?

June 24, 2011 § Leave a comment

CFO: I don’t believe this social media business is giving us the results, we only have 1000 followers. Our competitors have 10,000

CMO: Yes, sir. You are correct. But of those 1000 followers, 40% are direct supporters of our brand, 10% are respected journalists or brand advocates who could benefit us, and 50% are those who enjoy our content.

So, what’s a fan or follower worth? Social ROI this, Facebook ROI that. It all seems to be a big  mystery when it comes to finding out the return on your social investment. Turns out, there is a way to gauge this.

According to a study done by Hitwise, it turns out every Facebook follower is equaled to 20 unique hits to a website per year. Individually this may seem low, but, span than across an entire year with those 1,000 fans, do a little quick math, and voila! You have an extra 20,000 unique site hits, just from your social media efforts.

Getting to be an established socialite takes some time and dedication. Content relevant to your industry or brand is vital, and you must take part in the conversation around your brand; respond to complaints, acknowledge those loyal to you. Here are some other ways to add followers, and to show your CFO that your social efforts are a good investment.

So, what’s a hen weigh?

About five pounds.

Direct Message Lab provides a central platform , REACH v4,  for brands to effectively build, manage, and analyze their social, mobile and app-based marketing. For more information, check out www.directmessagelab.com, and follow us on Twitter, @dmlinfo.