What the Zuck?

May 27, 2011 § Leave a comment

The good old days…where the first days of summer included a game of Monopoly long into the night, with a portable radio waving its antenna into the sky. Cell phones were “car phones,” regular phones were a nuisance and if a bag of Lays made it through the night, something was wrong.

Now? A little older, out at the bar, can’t go a minute – hell, 30 seconds — without reaching in my pocket with that “what’d I miss” mentality. Nothing, ya dummy, enjoy your Guinness already. I won’t even say how much social media is a part of our lives, too redundant. But how far is too far?

According to an article in The New York Times, Facebook is hell-bent on partnering with online music and movie services, Spotify and Netflix, respectively. Thus, adding infinitely more meaningless details of our lives into the never ending feed.

When does enough actually mean enough? Zuck needs to take a step back and just let things flow, for the sake of the 700 million people who made the company what it is. Of course these new features will get eaten up like a Bavarian donut, because when there are 700 million people sniffing around, 50% of which are everyday contributors and content clickers, you’re bound to get someone to chime in.

Remember the last social network who thought it could bully its way through every industry — adding music, games, polls, questions etc. Yea, ask Tom from Myspace how that ended up. So, how far off of their strategy of being the anti-Myspace — a central marketplace to socialize with your friends — is Facebook willing to go?

“Music, TV, news, books – those types of things I think people just naturally do with their friends,” said Zuckerberg. Who? Who shares ear buds? Who sits in a circle and reads the NY Times with their best friend on the weekends, or goes line-for-line in the Catcher in the Rye with their cronies? The fact that these things are things people discuss with friends is not the same as actually doing with friends.

The status update is ripping away the foundation of personal discussion. I don’t discuss, I update. Phooey. They want to get their hands into every aspect of everyday life as possible. Soon, you won’t be creeping Facebook, Facebook will be creeping you.

So, as June 1 approaches, and we begin to take our free-time outside, gimme a bag of Salt n Vinegar and bring me back to the days where snagging Boardwalk and Park Place was really something to brag to your friends about.

Direct Message Lab provides a central platform , REACH v4,  for brands to effectively build, manage, and analyze their social, mobile and app-based marketing. For more information, check out www.directmessagelab.com, and follow us on Twitter, @dmlinfo.

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The F8 Dust Has Settled, What Does it Mean?

September 26, 2011 § Leave a comment

The Interweb was shaken up last week, as Facebook introduced a round of new updates/features at the F8 Developer Conference. By now, you know that the Timeline, Open Graph and integration with music and movie services will all be rolling out to a Facebook page near you in the next coming months. But, what does this mean for Facebook, users and marketers?

Back on May 27, 2011, after learning about how Zuck wanted to integrate music, movies, books etc. into Facbeook, we wrote an article expressing a concern that, while the social world is becoming united and intertwined, this influx of details from people’s lives would eventually become too much for any single user to handle.

As Facebook has grown, it has segmented itself into two user bases; one side is the everyday user, who go on to see what their friends are up to, post a status update, poke, message, Like and comment. On the other side, there are the marketers, who try to get the users to Like their product or service, engage with their brand page and increase awareness for what they are offering.

The F8 announcements were successful because there was something for everyone.

The Timeline is an interesting addition. Quoting Zuck, “”For every major evolution we’ve done at Facebook, the profile is at the center,” he said. “It’s a really personal product, and our job is to make this product the best way for you to share everything you want.”

Obviously, Facebook believes that your memory is shot, and the only way you can properly talk about “back in the day” is referencing your Timeline. It appears, at first glance, that the Timeline is their way of saying, “Hey, look. We told you we could store everything you ever said, did and thought.” Kind of creepy, but a cool feature for the every day user, nonetheless.

And then the Open Graph API for the devs and marketers. Per a Search Engine Journal article, “Open Graph will allow Facebook users to add activities to their news streams without being bothered by prompts asking for their consent.”

 

The most notable features:

  1. Permissions will no longer be needed for Apps every time content is published to Facebook. Instead, there will be a Facebook permissions screen that users will only have to complete one time.
  2. The Open Graph updates will only appear in the new ticker. Unless, of course, it holds a higher value of importance, in which case it will show up in the News Feed.
  3. The Open Graph will allow users to share what they are watching, listening to, reading etc. in real-time via the Facebook Ticker.

This will allow for seamless integration of third party apps to Facebook’s user base, and will help marketers target a more narrowed audience, based off of users interests and Likes via their Facebook profiles.

As the Internet advances and adapts, Web 2.0  is being augmented by the fabric that Facebook has laid down. It is becoming a world of third party apps and Facebook Connect. The infrastructure of the web will be forever changed, and how people connect and disseminate (un)useful information about themselves, whether it be playing games, watching movies, listening to music, or any other activity you confine yourself to, the new Open Graph just made the web that much more social.

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