The F8 Dust Has Settled, What Does it Mean?

September 26, 2011 § Leave a comment

The Interweb was shaken up last week, as Facebook introduced a round of new updates/features at the F8 Developer Conference. By now, you know that the Timeline, Open Graph and integration with music and movie services will all be rolling out to a Facebook page near you in the next coming months. But, what does this mean for Facebook, users and marketers?

Back on May 27, 2011, after learning about how Zuck wanted to integrate music, movies, books etc. into Facbeook, we wrote an article expressing a concern that, while the social world is becoming united and intertwined, this influx of details from people’s lives would eventually become too much for any single user to handle.

As Facebook has grown, it has segmented itself into two user bases; one side is the everyday user, who go on to see what their friends are up to, post a status update, poke, message, Like and comment. On the other side, there are the marketers, who try to get the users to Like their product or service, engage with their brand page and increase awareness for what they are offering.

The F8 announcements were successful because there was something for everyone.

The Timeline is an interesting addition. Quoting Zuck, “”For every major evolution we’ve done at Facebook, the profile is at the center,” he said. “It’s a really personal product, and our job is to make this product the best way for you to share everything you want.”

Obviously, Facebook believes that your memory is shot, and the only way you can properly talk about “back in the day” is referencing your Timeline. It appears, at first glance, that the Timeline is their way of saying, “Hey, look. We told you we could store everything you ever said, did and thought.” Kind of creepy, but a cool feature for the every day user, nonetheless.

And then the Open Graph API for the devs and marketers. Per a Search Engine Journal article, “Open Graph will allow Facebook users to add activities to their news streams without being bothered by prompts asking for their consent.”


The most notable features:

  1. Permissions will no longer be needed for Apps every time content is published to Facebook. Instead, there will be a Facebook permissions screen that users will only have to complete one time.
  2. The Open Graph updates will only appear in the new ticker. Unless, of course, it holds a higher value of importance, in which case it will show up in the News Feed.
  3. The Open Graph will allow users to share what they are watching, listening to, reading etc. in real-time via the Facebook Ticker.

This will allow for seamless integration of third party apps to Facebook’s user base, and will help marketers target a more narrowed audience, based off of users interests and Likes via their Facebook profiles.

As the Internet advances and adapts, Web 2.0  is being augmented by the fabric that Facebook has laid down. It is becoming a world of third party apps and Facebook Connect. The infrastructure of the web will be forever changed, and how people connect and disseminate (un)useful information about themselves, whether it be playing games, watching movies, listening to music, or any other activity you confine yourself to, the new Open Graph just made the web that much more social.

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