Introducing REACH v4

July 27, 2011 § Leave a comment

DML REACH v4 is a central platform that offers brands a marketing solution to maximize the value of each customer. REACH gives you the ability to post across your social, mobile, and application-based channels. REACH’s main goal is to leverage your content, collect valuable data on user engagement of this content, and turn the collected analysis into “actionable data,” to help target future content in a more efficient and effective way.

The right message, to the right individual, at the right time.

Create and upload content to your Facebook, Twitter and YouTube, as well as your mobile and desktop applications. REACH’s targeting criteria provides you the ability to target content from user’s demographics and social behavior, to actions they have taken, and preferences they have indicated.

Monitor the conversation and buzz around your brand.

The REACH Social Monitor feature allows you to search countless amounts of blogs, social sites, news portals, images and comments to monitor what is being said about your brand. You can also track user-sentiment, and respond in the conversation directly through REACH.

Overall, the insight gained from this information enables brands to create more compelling messages, drive high engagement, improve purchasing and achieve a greater ROI.

Direct Message Lab provides a central platform , REACH v4,  for brands to effectively build, manage, and analyze their social, mobile and app-based marketing. For more information, check out, and follow us on Twitter, @dmlinfo.


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