Q: What’s a Fan Worth? A: What’s a Hen Weigh?

June 24, 2011 § Leave a comment

CFO: I don’t believe this social media business is giving us the results, we only have 1000 followers. Our competitors have 10,000

CMO: Yes, sir. You are correct. But of those 1000 followers, 40% are direct supporters of our brand, 10% are respected journalists or brand advocates who could benefit us, and 50% are those who enjoy our content.

So, what’s a fan or follower worth? Social ROI this, Facebook ROI that. It all seems to be a big  mystery when it comes to finding out the return on your social investment. Turns out, there is a way to gauge this.

According to a study done by Hitwise, it turns out every Facebook follower is equaled to 20 unique hits to a website per year. Individually this may seem low, but, span than across an entire year with those 1,000 fans, do a little quick math, and voila! You have an extra 20,000 unique site hits, just from your social media efforts.

Getting to be an established socialite takes some time and dedication. Content relevant to your industry or brand is vital, and you must take part in the conversation around your brand; respond to complaints, acknowledge those loyal to you. Here are some other ways to add followers, and to show your CFO that your social efforts are a good investment.

So, what’s a hen weigh?

About five pounds.

Direct Message Lab provides a central platform , REACH v4,  for brands to effectively build, manage, and analyze their social, mobile and app-based marketing. For more information, check out www.directmessagelab.com, and follow us on Twitter, @dmlinfo.


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