Facebook to Add “Happening Now” Feature

June 14, 2011 § Leave a comment

Facebook announced last week that it has began testing a Happening Now sidebar on their news feed that will give its users real-time information on what their friends are liking, sharing and commenting.

At first glance. . .  and second and third glance, it appears as if Facebook is taking a direct page out of the Twitter book. Although Facebook denied reports that it had lost six million users in May, it has to be worried that its social counterpart is doing something they’re not and could be chipping away at their social share.

Facebook ‘s News Feed will now include: Top News, Most Recent and Happening Now.

Add the Games, Apps, Questions, Contests, a supply of Requests, this, that and the other, and, uhh, Houston, we have a  problem. While the Happening Now feed will allure those not familiar with Twitter’s ease and real-time parade, it will be another burden to those who just want to feed on the content.

It will flow the main content, but it won’t be the main flow of content.

As Facebook just aquired software design company, Sofa,  it will be interesting to see if a redesign is in store to put more feature on this new feed.

It’s also virtually impossible to tell from the screenshot where Facebook would incorporate all of its ads that it relies so heavily on? Hmm.

Direct Message Lab provides a central platform , REACH v4,  for brands to effectively build, manage, and analyze their social, mobile and app-based marketing. For more information, check out www.directmessagelab.com, and follow us on Twitter, @dmlinfo.


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