E to M: Buying Into Mobile Commerce

June 9, 2011 § Leave a comment

There’s only seven letters in between ‘e’ and ‘m,’ so here are seven differences and trends for m-commerce.

F:  Forget about waiting until you get home to purchase that new pair of headphones. With the growth of mobile commerce, it’s now possible to purchase almost any consumer product through your smart phone.

G: Going young: The highest percentage of mobile retail users – thirty-six percent –are between the ages of 25-34, and almost two-thirds of mobile retail consumers are younger than 35.

H: Fifty-nine percent of consumers use their mobile device to perform mobile shopping from home.

I: In 2011, seventy-eight percent of retailers plan to invest in mobile.

J: Jumping ship: Eighty-five percent of consumers who have made a mobile purchase in the last year say that they expect the experience to be better than or equal to a laptop or PC.

K: Kicking old consumer habits; Seventy-three percent of in-store shoppers would rather reference their mobile device rather than ask a sales associate for help.

L: Twenty-one percent of those surveyed by Millennial Media in a June 2011 report said that they made a purchase on their mobile device within the last month.

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