Head in the Cloud

June 1, 2011 § Leave a comment

Talk on the street is that Apple will reveal the iCloud at the Worldwide Developer’s Conference (WWDC) next week. Already scheduled to reveal their new Mac OS, OS X Lion and iOS, iOS5, there is heavy talk that Apple’s entrance to the Cloud will headline the event.

So, what’s it mean from a “You and I” perspective? Well, we won’t know until it’s introduced, but hopefully this will allow you to sync all of your files on iTunes to the iCloud, thus being accessible on any browser. It will be interesting to see whether or not there will be a fee for this service, but considering the size difference between a music file (around 4 MB) to a movie file (around 1.5 GB) one would imagine a fee, whether monthly or annually, will be in place for at least movie storage.

The interesting part, with Microsoft already introducing IPTV to the Xbox 360, will the iCloud be the new hub for storing movies to watch through your smart TV, leaving the dusty DVD rack behind? And does the lack of success for the smart TVs improve if there are services such as iCloud, which would easily allow access to all of you’re digital content in one central platform?

Direct Message Lab provides a central platform , REACH v4,  for brands to effectively build, manage, and analyze their social, mobile and app-based marketing. For more information, check out www.directmessagelab.com, and follow us on Twitter, @dmlinfo.

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