What the Zuck?

May 27, 2011 § Leave a comment

The good old days…where the first days of summer included a game of Monopoly long into the night, with a portable radio waving its antenna into the sky. Cell phones were “car phones,” regular phones were a nuisance and if a bag of Lays made it through the night, something was wrong.

Now? A little older, out at the bar, can’t go a minute – hell, 30 seconds — without reaching in my pocket with that “what’d I miss” mentality. Nothing, ya dummy, enjoy your Guinness already. I won’t even say how much social media is a part of our lives, too redundant. But how far is too far?

According to an article in The New York Times, Facebook is hell-bent on partnering with online music and movie services, Spotify and Netflix, respectively. Thus, adding infinitely more meaningless details of our lives into the never ending feed.

When does enough actually mean enough? Zuck needs to take a step back and just let things flow, for the sake of the 700 million people who made the company what it is. Of course these new features will get eaten up like a Bavarian donut, because when there are 700 million people sniffing around, 50% of which are everyday contributors and content clickers, you’re bound to get someone to chime in.

Remember the last social network who thought it could bully its way through every industry — adding music, games, polls, questions etc. Yea, ask Tom from Myspace how that ended up. So, how far off of their strategy of being the anti-Myspace — a central marketplace to socialize with your friends — is Facebook willing to go?

“Music, TV, news, books – those types of things I think people just naturally do with their friends,” said Zuckerberg. Who? Who shares ear buds? Who sits in a circle and reads the NY Times with their best friend on the weekends, or goes line-for-line in the Catcher in the Rye with their cronies? The fact that these things are things people discuss with friends is not the same as actually doing with friends.

The status update is ripping away the foundation of personal discussion. I don’t discuss, I update. Phooey. They want to get their hands into every aspect of everyday life as possible. Soon, you won’t be creeping Facebook, Facebook will be creeping you.

So, as June 1 approaches, and we begin to take our free-time outside, gimme a bag of Salt n Vinegar and bring me back to the days where snagging Boardwalk and Park Place was really something to brag to your friends about.

Direct Message Lab provides a central platform , REACH v4,  for brands to effectively build, manage, and analyze their social, mobile and app-based marketing. For more information, check out www.directmessagelab.com, and follow us on Twitter, @dmlinfo.

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